Oct 28, 2010

intrusiveness, anyone?

Assalamualaikum wbth

kepada diriku dan diri pembaca. ketika mencari-cari artikel berkaitan mobile ad intrusiveness,terjumpa yg ini:

From the perspective of consumer privacy, intrusion can be defined as invading an individual's solitude, including intrusion of one's private affairs (Sipior and Ward 1995; Teeter and Loving 2001). Sturges (2002) defines solitude as a space around an individual that is "to be left alone".
dan juga ini:

Previous studies have indicated that perceived ad intrusiveness consists of the following dimensions: interference with one's privacy (Sipior and Ward 1995; Teeter and Loving 2001), cognitive process and/or task performance (Li, Edwards, and Lee 2002).

Moralnya: the bigger 'left alone space' the wider the feeling of intrusion :)

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